About us
- 10
- cities with Tour
- 500+
- partner venues
- 200mil
- combined followers across brands
Grupo Luz in numbers
Grupo Luz brings together media and lifestyle brands born in Curitiba — Tour, O Que Fazer Curitiba, O Que Fazer Decora and O Que Fazerzinho — moving cities through content, local partnerships and experiences. From a local guide born in Curitiba to a group present in 10 cities and regions, we keep the same manifesto: move the city — shake the chairs and fill the sidewalks.
Born in Curitiba, Grupo Luz brings Tour, O Que Fazer Curitiba, O Que Fazer Decora and O Que Fazerzinho together in a single media and lifestyle ecosystem. From Tour’s 2-for-1 subscription model — present in 10 cities and regions, with its own app — to O Que Fazer’s local content and advertising platform, we connect people, venues and experiences that move the local economy.
Our pillars
What guides our decisions every day.
Passion for the city
We believe the city is the stage: we love going out, taking over the streets and showing the best it has to offer.
Partnership with local businesses
We grow together with bars, restaurants and local businesses — their success is ours too.
Content that moves people
We don’t make content to sit still on a screen: it exists to get people off the couch and into the streets.
People first
People before processes — both the people on our team and the people who use our products every day.
Do it well
We’d rather do fewer things with care than many things carelessly.
Impact in numbers
The group’s journey so far — and growing.
- 4
- brands in the group
- 10+
- years of history
- 30+
- people on the team