About us
- +15
- cities with Tour
- +1,500
- partner venues
- +1.5M
- combined followers across brands
Grupo Luz in numbers
Grupo Luz is an ecosystem of companies operating in the dining and experiences segments. Its main goal is to connect people to real experiences in the city, exploring every hidden corner. The group is made up of different fronts working in an integrated way, each with its own focus, all aligned to the same purpose.
Our pillars
What guides our decisions every day.
Passion for the city
We believe the city is the stage: we love going out, taking over the streets and showing the best it has to offer.
Partnership with local businesses
We grow together with bars, restaurants and local businesses, their success is ours too.
Content that moves people
We don’t make content to sit still on a screen: it exists to get people off the couch and into the streets.
People first
People before processes, both the people on our team and the people who use our products every day.
Do it well
We’d rather do fewer things with care than many things carelessly.
Impact in numbers
- +R$ 165M
- moved in the local economy
- +1.7M
- experiences delivered
- +50M
- people reached
Our story
2015
O Que Fazer Curitiba is born
In July 2015 O Que Fazer Curitiba is born as an Instagram profile created to find out how many Curitibas fit into one. In its debut year, it already reaches 10k followers.
2018
O Que Fazer Curitiba hits 100k followers
In just three years, O Que Fazer Curitiba multiplies its audience and reaches 100k followers, cementing itself as a reference for content and experiences in the city.
2019
Tour is born in Curitiba
The idea leaves the digital world and takes over the sidewalks: in 2019 the first Tour edition happens, with the "buy one, get one" model at partner bars, restaurants and cafés.
2020
O Que Fazer Decora is born
The team leaves the coworking space and moves into its first office of its own. The renovation of the new office turns into content: to document the work on the space, O Que Fazer Decora is born and grows into a profile about architecture, design and décor.
2024
Tour expands to new cities
Tour leaves Curitiba and reaches new cities, starting with Cascavel and Ribeirão Preto. In November 2024 the team moves into the office where it works today, a big jump in space and in seats for the team to keep growing.
2025
10 years of OQFC and 1 million followers
In the year O Que Fazer Curitiba turns 10, we reach the mark of 1 million followers.
2026
Tour rebranding and expansion to more than 10 cities
Tour gets a new brand identity and keeps taking over the map: the operation passes the mark of 10 cities and regions across Brazil.
